How Academic Advising Impacts the Question: Are You Coming Back Next Semester?

For two and four-year institutions, retention, persistence, and completion generally are the
overarching goals. According to the Center for First-Generation Student Success 2018 survey results, the three most important student success factors driving institutional offerings for first-generation students were retention, completion and degree attainment, and academic performance (Figure 1).

Given the importance of academic advising, research consistently highlights its great significance for students’ personal, academic, and social lives. Light (2001) states, “It is hard to imagine any academic support function that is more important to student success and institutional productivity than advising” (p. 81). Advising services in higher education assist first-year students to choose courses and appropriately schedule them, help select a major, and plan a future career. In this respect, the academic advisors’ impact on a first-year student’s social integration (Robbins et al., 2009) and retention (Gordon et al., 2011) in higher education is essential.

Institutions can show students the way through the power of academic advising because structured advising increases student retention. Academic advising is a decision-making process through which students, scaffolded by advisors, search for educational benefits available to them by better understanding themselves and learning how to navigate and utilize the resources of the institution to meet their own individual needs, both personal and academic. From my experience in higher education, I do understand that many factors contribute to a student’s decision to stay or leave an institution, but overall student retention can be predicted and influenced. The key appears to be a repetitive interaction by persons who have a vested interest in some aspect of that student’s academic life, and one of the most important components of establishing this strong connection begins with faculty (Williamson et al., 2014). Braun and Zolfagharian also make the argument that student growth and retention can be accomplished more easily and at lower costs than recruiting new freshmen when focusing on quality advising and student satisfaction (2016).

High-quality advisors ensure that students have the information they need to make good choices and clear guidance that highlights how the implications of student choices can fundamentally alter their progress. Students need a reliable source to receive accurate information on how to fulfill degree and general education requirements, and to engage in academic planning as students strive to save valuable tuition dollars and complete college as efficiently as possible (Baker and Griffin, 2010). The Center for Community College Student Engagement Report (2018) shows that effective advising may have a larger impact on returning students and thus colleges’ persistence and graduation rates. The report highlights that 78 percent of returning students reported meeting with an adviser, compared to 62 percent of entering students. According to CCCSE, that detail is significant because less than 50 percent of first-time-in-college students return to the same institution the following fall, an indication that early advising leads to increases in retention. The report found higher engagement among students who had longer advising sessions, met with their adviser more often, and had an adviser who helped them develop academic and career plans.

Educational institutions continue to try to increase student performance which can lead to a successful avenue to graduation (Niranjan et al., 2015). The retention of students is challenging for institutions regardless of their location (Wray, Aspland, & Barrett, 2014). For decades, higher education has recognized student attrition as an area to monitor, and the impact can be seen in student growth, persistence to graduation, and student satisfaction (King, 1993). Unfortunately, not all students will graduate at the same rate (Darling, 2015). Universities must realize once a student is enrolled, it is their obligation to help the students remain (Darling, 2015). As noted by King (1993), academic advising is the only structured service on a college campus to guarantee personal interaction with student representatives of the institution. Maintaining effective undergraduate academic advising programs to meet the needs of all students is an ongoing challenge for universities throughout the country (Anderson et al., 2014).

Academic advising core competencies

According to the National Academic Advising Association (NACADA), the core competencies for academic advising and serving as the foundational elements for effective advising practices and training programs are three content components: conceptual, informational, and relational.